Here we take a look at best practice for a website’s checkout and what gets your till ringing more often.
1. Mobile
There was a time when having a mobile optimised website would make you stand out and above your competitors. Now, things have evolved and a site that isn’t optimised for mobile will stand out like a sore thumb. A customer should experience a checkout flow just as seamlessly on a mobile as they would on a desktop PC. The shift was illustrated by Google’s updates earlier this year that penalise any site that’s not optimised for mobile browsing.
