The Do's & Don'ts of Starting a New Business

It's the New Beginning, and you've got a an idea for a business—one you really think could sell. You're excited to launch your venture and, if you're like most small business owners, you're probably a wee bit terrified.

To help ease your concerns, VTC Pay spoke with several small business owners to get the advice they wish someone had told them about starting a new business.

4 Ways to Avoid Shopping Cart Abandonment

Did you know that, on average, 43 percent of US consumers have abandoned their shopping cart? Many business owners are all too familiar with consumers abandoning items in their cart, which unfortunately means never completing checkout.

How Small Businesses Plan to Grow in 2017

90% of online small businesses expect to grow their revenue in 2017. 45% expect to grow more than 25% year over year.

This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found small business optimism and confidence in the economy is at a 12-year high.

9 Key Payments-Gateway Considerations

With so many providers payments gateway to choose from, finding the one for your business can be overwhelming. Here's what you need to know.

What is a Payment Gateway?

Payment Gateways are software and servers that transmit Transaction information to Acquiring Banks and responses from Issuing Banks (such as whether a transaction is approved or declined). Essentially, Payment Gateways facilitate communication within banks.

12 tips to increase your ecommerce checkout conversions

Here we take a look at best practice for a website’s checkout and what gets your till ringing more often.

 
1. Mobile
There was a time when having a mobile optimised website would make you stand out and above your competitors. Now, things have evolved and a site that isn’t optimised for mobile will stand out like a sore thumb. A customer should experience a checkout flow just as seamlessly on a mobile as they would on a desktop PC. The shift was illustrated by Google’s updates earlier this year that penalise any site that’s not optimised for mobile browsing.

Increase Your Sales This Holiday – 6 Tips to Improve Checkout

As we gear up for the busy holiday shopping season, it’s more important than ever for online retailers to offer consumers a seamless checkout experience, which can significantly reduce cart abandonment and impact a business owner’s bottom line.

A recent Baymard Institute study showed that the average online shopping cart abandonment rate is 68 percent – underscoring the need for retailers to have a seamless online checkout that can help capture some of those lost sales opportunities.